Hats off to Bill Penzey!!

The C.E.O. Who Called Trump a Racist (and Sold a Lot of Spice Mix)

A week after Donald Trump was elected the forty-fifth President of the United States, Bill Penzey sent an e-mail to a few thousand people. “The open embrace of racism by the Republican Party in this election is now unleashing a wave of ugliness unseen in this country for decades,” he wrote. “The American people are taking notice. Let’s commit to giving the people a better choice.” The recipients weren’t friends or colleagues or the fellow-members of an activist group. They were customers—subscribers to the mailing list of Penzey’s Wisconsin-based company, Penzeys Spices, which, with an online store and sixty-five retail locations, is America’s largest independent spice retailer. At the end of the message, he mentioned the company’s Thanksgiving specials, including a gift box of four mini-jars of spices for ten dollars.

More at: https://www.newyorker.com/culture/annals-of-gastronomy/ceo-who-called-trump-racist-penzeys-spice-mix

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